Mission Statement

Our desired future state to be the best-run business in America, and the most successful, most respected business in our industry, for the benefit of our customers. 


Why we exist;

To be a role-model organization for America and to maximize the long-term value of the organization for our Shareholders, by meeting or exceeding our operational and long-term goals.


What we do;
We are a family-owned, privately held internet retailer of shooting, hunting and outdoor products relying on high-performing, industry-engaged Employees who share our Values, align with our Culture, and have a passion for serving our Customers.


The non-negotiable family principles that guide us

• Honesty

• Respect for others

• Accountability

• Integrity

• Teamwork

• Stewardship

• Humility

• Positive attitude

• Loyalty